The Internet has evolved from being a military project to the virtual world we now know. Right now, the internet has over a billion users. There are over a billion people actively engaging and exchanging thoughts in the internet. Now as a businessman, this is an opportunity to attract and gain customers.
Internet Marketing is defined as the promotion, advertisement, and sale of a certain product or service through the use of the Internet. Internet Marketing is a growing business as it continues to grow every day as the number of users expand
The Benefits of Internet Marketing
Internet Marketing will benefit businessmen and people in the advertising industry the most. For example, the internet has revolutionized shopping like never before. You can now purchase a car inside the comfort of your home. You can even have it delivered the next day at your very home.
Businessmen now have an opportunity to promote their brand with minimal cost and effort. Gone are the days wherein you have to print piles and piles of flyers just to announce that you have a new store coming up. All it takes right now is just limitless imagination, a computer and a Wi-Fi connection.
Internet Marketing may seem easy at first, but there a whole lot of work that goes into it. The following are some of the examples of internet marketing.
The first example of internet marketing is Affiliate Marketing. It is one of the simplest types of internet marketing. A business pays a certain online retailer, blog, commerce site for every visitor and sale they make through them.
An example of the affiliate marketing is pay per click program and the banner ads or text links seen in a certain website.
Search Engine Optimization
Search Engine Optimization or also known as SEO, is another example of internet marketing. Basically, the main goal in Search Engine Optimization is to make a certain website or webpage rank higher in the search engine results through certain techniques.
Higher ranking in the search engine results would increase brand visibility which would eventually lead to more sales.
Search Engine Marketing
Search Engine Marketing is closely related to that mentioned above. This type of marketing capitalizes on the popularity of search engines. Ads, banners and other types of promotions are paid to be put on search engine pages.
Email marketing is one of the earliest forms of internet marketing. In this type, the customer is sent emails with regard to the latest products, sales and promos of the brand. It is a very personal and private approach to internet marketing much like the good old letters sent through the post office. However, it is cheaper and more convenient than letters in black and white since there is no need for postage.
Social Media Marketing
This is probably the most famous example of internet marketing. Social media is a boom nowadays. People of all ages seem to be hooked to social media. It is therefore the biggest playing field for internet marketers.
A video posted on social media could get hundreds of likes and a million views just overnight. The possibilities are infinite with this type of internet marketing.
Blog Marketing works much like Social Media Marketing and Email Marketing. It’s very much like Social Media Marketing in the sense that the popularity of the brand depends on how much the blog has been viewed, like and shared by the customers. While on the other hand, it is like email marketing because the approach is very personal.
Blog Marketing is often written in a personal and conversational manner. Blogs are intended to be this way as to give an effect like a diary.
The aforementioned examples of internet marketing are just some of the many various types. The Internet is constantly changing thus internet marketing is also constantly adapting to the times. Internet marketing’s benefits may not be the same five years from now. However, one thing is for sure, marketing and the internet is here to stay.