If you are still justifying yourself for stealing other people’s ideas online, here are reasons why you should stop that unethical practice now and start writing your own SEO articles.
1. It makes you look credible.
Everybody has something to say online. Bloggers share their opinions all the time, and they always share the limelight with others in the same niche. The difference is in the substance and validity of opinions, as well as in the matter of writing and delivery. How can you compete for credibility if you are not even ashamed to copy and paste other websites’ contents?
For very specific keyword searches, even duplicate contents can still rank high. But what if internet users see your website as an exact duplicate of another more established website? Your image and credibility will forever be questioned, and even Google can place you on their blacklist.
If you want to rank high, rank high using your own article optimized with the most-searched keywords.
2. It establishes you as an expert.
How can you establish yourself as an expert about a certain topic if you just keep on copying other people’s posts, trying to pretend that you know what they are talking about? Your readers might as well go straight to where you copy your contents. At least, they are guaranteed with originality and credibility, something that you do not have.
As you practice off-page optimization, you will have to promote your website and do link building to gain more inbound links and penetrate new market segments and niches. The wider your market reach is, the more of an expert you become because your expertise is also demanded on a larger scale. But without original search engine optimized contents to back you up, how do you expect to convince them that you are knowledgeable on a certain topic?
3. You earn high online reputation and Google PageRank.
Duplicate contents are rated as low-quality contents by search engine algorithms, so they are automatically counted as irrelevant and useless. Spiders will not crawl your website so you will also fail to rank. Add to it the low score you will get from Google’s PageRank indicator, and you are practically on your way to being virtually unknown in cyberspace.
Search engine algorithms give importance to originality because online reputation matters the most for ranking. If you cannot offer that, what else can you offer?
4. Community management is possible
How can you interact with readers about your article if it is not really yours to begin with? Can you really elaborate and justify other people’s ideas by adapting them as your own? If you really want to face readers with dignity and utter knowledge about the topic discussed, share them your own expertise by creating your own ideas and actually writing them down.
Interaction with readers as a part of community management is important to keep your relevance rating high. As your reply threads grow longer, you also get the chance to reintroduce relevant keywords and apply new keywords that will help you rank higher. You can even convince them to share your links, which is a part of SEO’s off-page optimization.
5. You save yourself from copyright infringement.
Many websites do bring copyright infringement cases to the courts. And yes, they do collect for damages. If you are audacious enough to justify your act on courts, then, by all means, go continue copying other people’s works, but if you want to stay safe from legal issues, start writing your own SEO articles and be honest. Do not wait for your website to get shut down for legal reasons.
If you are adept in online marketing but not in SEO writing, hire an SEO specialist or an SEO writer to do the job for you. It is a worthy investment for your website.